Vision
To
become a globally recognized, prestigious company in coir
industry through synergistic business investment, differentiation
through innovation, passion through empowerment, cost
through economies of scale and world class systems and
procedures that bring in delight of our customers.
Mission
To
enhance the wealth generating capability of the company
in a globalizing environment, within the framework of
law, and to benefit society at large through Innovation,
Quality, Productivity, Human Development and Growth.
Objective
To
continuously increase our market share by giving our customer
better value-for-money and to provide professional, efficient
and cost effective timely service to our customer.
Philosophy
(1)Commitment
to society/nation
We
respect the society and the environment to which we belong
and will contribute to its progress and welfare.
(2)Strictly
prohibit Child labour
We
strictly take care of not to entertain child labour in
manufacture of our products.
(3)Passion
for quality
Strive
to create products with substance, that are the best in
class. Never compromise on quality. Give our customer
better value-for-money, always.
(4)Fairness
We
stand for truth, fairness and justice in all our business
and individual dealing - without this spirit, no man can
win respect no matter how capable he may be.
(5)People
- our greatest assets
We
value good people. It is our responsibility to create
actively and constantly an environment that supports them
to grow and flourish.
(6)Harmony
and co-operation
Alone
we are weak. Together we are strong. Work together as
a family in mutual trust and responsibility.
(7)Courtesy
and Humility
Respect
the right of others. Be cordial, modest and humble. Praise
and encourage freely.
(8)Strive
for continuous improvement ( KAIZEN )
Seek
and find in every action a way to do things better, always
better.
(9)Growth
Growth
is vital. Increasingly seek out ways and means to constantly
move forward.
(10)Innovation
Progress
by adjusting to ever-changing environment around us. As
the world moves forward, we must keep-in-step.
(11)Gratitude
Always
repay the kindness of our customers, associates, community,
nation and friends worldwide with gratitude.
