become a globally recognized, prestigious company in coir
industry through synergistic business investment, differentiation
through innovation, passion through empowerment, cost
through economies of scale and world class systems and
procedures that bring in delight of our customers.
enhance the wealth generating capability of the company
in a globalizing environment, within the framework of
law, and to benefit society at large through Innovation,
Quality, Productivity, Human Development and Growth.
continuously increase our market share by giving our customer
better value-for-money and to provide professional, efficient
and cost effective timely service to our customer.
respect the society and the environment to which we belong
and will contribute to its progress and welfare.
prohibit Child labour
strictly take care of not to entertain child labour in
manufacture of our products.
to create products with substance, that are the best in
class. Never compromise on quality. Give our customer
better value-for-money, always.
stand for truth, fairness and justice in all our business
and individual dealing - without this spirit, no man can
win respect no matter how capable he may be.
- our greatest assets
value good people. It is our responsibility to create
actively and constantly an environment that supports them
to grow and flourish.
we are weak. Together we are strong. Work together as
a family in mutual trust and responsibility.
the right of others. Be cordial, modest and humble. Praise
and encourage freely.
for continuous improvement ( KAIZEN )
and find in every action a way to do things better, always
is vital. Increasingly seek out ways and means to constantly
by adjusting to ever-changing environment around us. As
the world moves forward, we must keep-in-step.
repay the kindness of our customers, associates, community,
nation and friends worldwide with gratitude.